Riduttore; (n) - gearbox

Riduttore is fueled by the roar of engines and the smell of burnt rubber. Born from a passion for racing, we are a motorsports and car enthusiast clothing and lifestyle brand that brings high-octane style to your closet.

Inspired by the minimalist aesthetics of sleek supercars and the precision engineering of state-of-the-art gearboxes (riduttore in Italian), Riduttore combines masculine, modern designs with semi-luxury styles. The result is a collection as aesthetically pleasing as a Ferrari F8 Tributo yet as ready-to-wear as a Alfa Romeo Giulia GTA.

Paying homage to our motoring muses, we will launch monthly drops with 1-3 shirt designs centered around current racing events, iconic cars, and automotive enthusiast themes. Limited run sizes ensure collectability and exclusivity.

From nostalgic vintage renders to modern color-block prints, every Riduttore drop shifts style into a higher gear. The checkered flag beckons. Start your engines and cruise in first-class comfort with the daily-drive ready apparel.